For the past ten years, one Rhode Island company has made me so deliriously happy, I’ve considered corporate personhood, so I could ask for its hand in marriage.
2006 was the year this little toy company had a subline of their Transformers toys called “Classics”; new figures of favorite characters from the 1984 cartoon. And a funny thing happened- these robots from an old show sold very, very well. Characters like “Bumblebee”, “Megatron” and “Optimus Prime” were familiar to a enviously broad range of people. They had staying power equal to Superman or Batman. The world was on the cusp of finding this out. Continue reading