The first brand feud I can remember is Atari vs. Intellivision.
Note Major League Baseball endorsement. And misspelling of product name in quote. Superior, my Aunt Fanny.
Some kids had an Atari 2600 game console; some kids had an Intellivision. (Some kids had an Odyssey 2 or a Vectrex, but not for very long.) Atari kids hated Intellivision kids, and vice versa. The TV commercials for both brands stoked this hatred; George Plimpton appeared in an ad for Intellivision, which he explained meant “Intelligent Television”. Ergo, kids who played Atari were stupid. Continue reading
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