Those of us who were children in the late 1970s remember a form of schoolyard wampum that was ubiquitous at the time. We traded them with each other, and bought them from the corner sweet shop with our allowance, for 25 cents a pack. We’d huddle and inspect each other’s collections, muttering “got it, got it, need it, got it, need it.” We carefully stored them in plastic sleeves for the future, in meticulous fashion.
Haha! I was totally kidding about that last one. We stuck them all over our bedroom door, until our parents grew furious and made us scrape them off with a putty knife, turning them into garbage.
The venerable satire magazine MAD has had countless imitators during its lifespan. CRACKED, one of the strongest, went from a gag periodical to an online site in 2007, and is now devoted to politically correct clickbait in numbered list form. But the best MAD rip-off came and went in a scant ten years. It showcased artists and ideas too edgy and weird for Will Gaines’ flagship “of idiots”. Like many great things in life, it was called CRAZY.