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The Extract Experiment

Videodrome, my local video store, often features used DVDs at clearance prices. There was a copy of Mike Judge’s Extract for $3. I’m a huge fan of Judge’s film and television, so I Netflixed Extract upon its release, and truthfully, I was underwhelmed. But a friend who also enthuses upon Mike Judge loved it, and $3 was just right to give it another chance.

What happens when a company has no idea how to market a film.

What happens when a company has no idea how to market a film.

“I didn’t really get this one,” the clerk said as he rang up my purchase, “and I love his other stuff.” I told him a theory I’d read that Office Space was for the workers, and Extract was for the bosses, reflecting Judge’s ascent in the studio system. I also noted that Idiocracy was an impossible act to follow, and that it wasn’t well-received upon its (delayed) debut. I figured if I remained ambivalent about Extract, I could gift it to my friend.

After watching Extract for the second time, I decided to keep it. Continue reading

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