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Animation Analysis: The Transformers: The Movie

For the past ten years, one Rhode Island company has made me so deliriously happy, I’ve considered corporate personhood, so I could ask for its hand in marriage.

Hasbro.

They even threw in a rubsign. Hasbro is proof that God loves us and wants us to be happy.

They even threw in a rubsign. Hasbro is proof that God loves us and wants us to be happy.

2006 was the year this little toy company had a subline of their Transformers toys called “Classics”; new figures of favorite characters from the 1984 cartoon. And a funny thing happened- these robots from an old show sold very, very well. Characters like “Bumblebee”, “Megatron” and “Optimus Prime” were familiar to a enviously broad range of people. They had staying power equal to Superman or Batman. The world was on the cusp of finding this out.   Continue reading

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Filed under Animation Analysis, Bad Influences, Faint Signals, Idiot's Delight, Movies You Missed, Nostalgic Obsessions, Robot Toy Fetish, Saturday Movie Matinee, Thousand Listen Club, Unfairly Maligned