Moviegoers today act like naked Kate Winslet in Titanic, coyly demanding Leonardo DiCaprio to draw her like a French girl. A preternatural relationship has been forged between audience and studio. A production falls all over itself to seduce a fandom, because that’s where the blindly loyal dollars are. If a popular intellectual property is even slightly altered for a motion picture adaptation, it’s headline news, even above mass murder and election-year chicanery.
The movie industry has become such an intellectual wasteland that the 80s era of numerical sequel-mania looks dignified by comparison. Honest promotion and word-of-mouth don’t work anymore; attention span is dead. The only way to really sell a remake is to get people steamed. Take the things viewers loved about an original film, and subvert them. Serves the suckers right anyway, for falling in love with a fictional universe. The names P.T. Barnum and J.J. Abrams aren’t similar for nothing. Continue reading