Fruit is a humorous word, as is fruity; “fruitiness” is inherently funny. I’ve never been called a fruit, but I don’t think this affects my judgment of it; I’ve been called a “faggot”, and I still laugh at that word. How can you not crack up at words that rhyme with “agate” and “toot”, particularly when they’re barked in anger? “Agate” is funny-sounding. “Faggot” is just “agate” with a funny hat. See what I mean?
Okay, I know it’s a fine line. What isn’t these days, when it comes to sharing dialogue? My point is, “fruity” used to be a thing. One needn’t necessarily be gay to be fruity, or even queer. Fruity is a sort of indefinable mien, typically the product of societal constraints, resulting in a general state of fruitiness. Like weirdos, fruits don’t refer to themselves as such, but are so named by the more ignorant of the species. To the unknowing, it’s like calling someone a “chair”, or a “table”.
As entertainment continues to move away from “hurting feelings”, a load-bearing pillar of basic comedy, another flavor of humor has been lost.