It may seem obvious, but when over a million people see your creation, it is quite a rush. When you make something that goes viral, I explained to a friend recently, it’s like surfing the inside of a tornado. It’s euphoric, but it taxes your emotional equilibrium, and if you aren’t careful it becomes an addiction. How would you handle the attention of a million people?
Sometime in 1999 (I think) I conjured up this piece, basing the shapes on the most common McNuggets. Nothing I have done since has elicited the same level of emotion and hysteria from readers, which I take great pride in. And despite my commitment to accuracy (for example, the crunch of the ‘eye’), I still enjoy eating the godforsaken things on occasion.
Before you ask, yes, there were t-shirts and posters. Grimace ate them all.